Fresh brand image for the AGFS
The Swiss Television Advertising Association (AGFS) has revamped its brand identity. A modern logo, a fresh shade of red as the new accent color, and a completely redesigned website are intended to give the AGFS a modern, functional look.
The rebranding is intended to emphasize AGFS's role as the central hub for TV advertising in Switzerland. "Our new image stands for efficiency, functionality and customer proximity," says CEO Philipp Mason. "Especially in a rapidly changing media environment, it is important to keep pace not only in terms of content, but also visually."
In addition to the new logo, the new appearance also focuses on the redesigned website with a much more modern design. It is also more intuitive, and information about the TV planning tool EvoAd and the Screenforce initiative is more visible. Navigation and user guidance have been improved and interactions for support and training requests or license management are now easier.
