Foundry updates Swisspartners' brand identity
Ten years after its first brand relaunch, Foundry has completely revamped Swisspartners’ brand identity. The financial brand now presents itself with a refined strategy, a new tone of voice, and redesigned touchpoints.
The Foundry agency has redesigned the brand identity of financial services provider Swisspartners - exactly ten years after the first collaboration. The result is a sharpened brand profile that communicates the company's self-image and values in a clear, empathetic and contemporary way.
The appearance is consistent across all media - from the newly designed website and social media presence to analog communication media such as brochures or recruiting documents. The visual implementation was supplemented by new photographic elements by Karin Bischof.
The new brand voice is particularly important. This is intended to convey the complex financial context in an accessible, understandable and personal way - and also focuses on humorous accents. The existing tagline "The art of finance.", which has characterized Foundry for ten years, remains as a recurring element.
Responsible at Swisspartners: Vanessa Burkart (Partner & Head of HR & Marketing); Karin Bischof (Team Photography and Retouching). Responsible at Foundry: Susann Boutry-Kompa, Leon Marenbach, Phila Oppel, Gregor Wollenweber, Ruben Mata Lopez, Sacha Moser.
