Forward takes over communications for Aethos Hotels: redefining authenticity in luxury
The communications agency Forward has been awarded the PR and marketing account for Aethos Hotels in the DACH region. The partnership will help the luxury boutique hotel group strategically position its vision of personalized and authentic luxury in the German-speaking market.
Forward is delighted to take over responsibility for the communication of Aethos Hotels in Germany, Austria and Switzerland. Aethos Hotels represent a new generation of boutique hotels that combine luxury with authenticity and local character. Founded in 2018 by Benjamin Habbel and Jeff Coe, the hotels offer unforgettable experiences in destinations such as Corsica, Milan, Monterosa and Sardinia. In 2025, new hotels will also open in Mallorca and Madrid, further driving the brand's growth.
Forward's support is intended to strengthen Aethos Hotels' presence in the DACH market and establish the philosophy of "barefoot luxury" - a luxury that impresses through lived authenticity and cultural integration. "Today's travelers are looking for experiences that are enriching and go beyond pure entertainment," says Benjamin Habbel, CEO and Co-Founder of Aethos. At Aethos Hotels, guests will find an environment that promotes individuality and personal development and impresses with its modern design and local flair.
Forward CEO Linn Offer comments on the collaboration: "We are delighted to support Aethos Hotels in the DACH market and bring the brand's special stories to life. With the upcoming brand campaign and the new openings in Mallorca and Madrid, there are numerous exciting communication opportunities to anchor the Aethos vision in a sustainable way."
Forward is a full-service agency that has been developing creative communication strategies for premium and luxury brands in the DACH region since 2022. With a focus on cultural depth and innovation, Forward supports its partners in telling authentic and sustainable stories.
