Evoq realizes new appearance for City Parking Zurich
The 24-hour City Parking Zurich parking garage has unveiled a new look and a new website featuring real-time information and additional services. The new website, developed by Evoq, focuses on safety and convenience and features a clean, straightforward design.
Following an in-depth analysis of the existing image and target groups, the Evoq team created a new brand identity for City Parking Zurich. The typical yellow floor markings form the groundbreaking design element and are intended to create a clear and eye-catching identity. "City Parking stands for security and convenience in the heart of the city. The new branding makes this visible," says Samuel Blum from City Parkhaus AG.
Seamless signage and well thought-out information design guide visitors intuitively from their car to the city and back again. As a visual bracket, the abstract markings facilitate orientation in the parking garage and at the same time form a flexible design system that can be used from the app to the clothing to the advertising in unchanged conciseness.
The website, which was also developed and programmed by Evoq, comes with an optimized user experience and numerous additional functions. In addition to real-time information on available parking spaces, other services such as an escort service, umbrella rental and route planner are also available.
Responsible at City Parkhaus AG: Samuel Blum. Responsible at Evoq Communications: Adrian Schaffner (mandate management and consulting), Markus Wohlhüter (concept, art direction), Gianluca Flütsch and Kira Riccius (graphic design), Corinne Brunner (UX/UI design), Marcel Marty (programming).
