Erdmannpeisker creates new look for the Fortuna ticket
The Fortuna Scratch-Off is Swisslos’s only scratch-off ticket and the successor to the Happy Day Scratch-Off. Erdmannpeisker, the lead agency for scratch-off tickets, gave the ticket a fresh new design and conceived and implemented the accompanying campaign.
The newly created design by Erdmannpeisker is summery, playful and features colorful stickers and is intended to rejuvenate Fortuna's overall appearance.
In the matching TV commercial, a young woman is catapulted directly from everyday life to the south thanks to an instant win. Thanks to the modular system developed by the agency, it was possible to produce the TV commercial with existing visual material that is nevertheless tailored to the Fortuna lottery ticket.
"This modular approach makes it possible to realize high-quality campaigns efficiently and in a targeted manner and to showcase the individual lots prominently," says the agency.
In addition, a radio spot was created for the campaign to provide the best entertainment.
Responsible at Swisslos Intercantonal National Lottery: Anouk Grünert (Head of Product Management Lots), Fabia Leu (Product Management Lots). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Direction), Jenny Ziörjen, Christina Weisser (Art Direction), Selina Helbling (Consulting), Markenfilm Zürich (Film Production), JingleJungle (Sound Studio), Zipmedia (Media Planning).
