Erdmannpeisker for ImmoBiel: a big appearance despite a tiny budget
Erdmannpeisker has developed a new website for «ImmoBiel,» an association of select local real estate agents in the Biel, Seeland, and Jura regions. The goal is to quickly raise awareness of the association among homeowners using minimal resources.
The name, a play on words from Immo and Biel, was translated into a strong and simple label. The bilingual claim takes up the bilingualism specific to Biel and says what it is all about, not only in terms of content but also in form: "We are the local experts here".
A huge mega billboard at Biel station would be impossible to miss - but unfortunately completely impossible. That's why it was rolled out using FOOH mobile film. According to the information provided, this campaign attracted a great deal of attention and an "exceptionally high click rate" on social media. In the first two weeks of the campaign, a click rate of over 3.5% was achieved and the website recorded over 1,500 visits from the target group. A good result for a media budget of just under 700 francs.
Customer: Immobiel, Anais Fatio (Secretariat). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Direction), Jenny Ziörjen (Art Direction), Julien Joliat (3D Animation), Selina Helbling (Consulting), Attackera, Emilia Elmer (Media Planning).
