Dynamite modernizes the appearance of WHL
The Zug-based agency Dynamite has developed a new branding concept for the WHL—the apprentice dormitory in Winterthur.
Dynamite designed a new logo for the WHL with the claim "Gemeinsamkeit verbindet" (togetherness connects) and developed a comprehensive branding manual. In addition, the Website modernizedto reflect the values of the WHL and emphasize the inclusive attitude of the institution.
By redesigning its overall image, the WHL can now clearly communicate its cultural diversity, tolerance and appreciation for the different backgrounds of its clients. The new branding thus supports the institution's socio-educational work and promotes its public perception.
Responsible at WHL: Administration. Responsible for Dynamite: Roger Bosshart (consulting and text); Ralitsa Ruseva (art direction); Aleksandra Wolkow (graphics).
