Dynamite designs branding for BacDevil
The Zug-based agency Dynamite designed and implemented the overall brand identity for «BacDevil.» The toothbrush cup is the result of a startup project.
While many toothbrush cups are neglected in terms of hygiene, BacDevil aims to offer an effective defense against bacteria with innovative ceramic and tourmaline enrichment. A three-point support system is designed to ensure optimum air circulation so that the toothbrushes dry quickly after use. This prevents moisture from remaining and bacteria from forming.
Dynamite is responsible for the branding, the independent cup design, the content, the design of the website Bacdevil.ch and the photographs.
Responsible at BacDevil: Marius Fontana (inventor and owner). Responsible for Dynamite: Roger Bosshart (consulting and text); Ralitsa Ruseva (art direction); Aleksandra Wolkow (graphics and reel).
