Dear Creative realizes the Sanitas Health Forecast 2025
The sixth edition of the Sanitas Health Forecast focuses on the topic of individualization. The publication was produced by the Zurich-based studio Dear Creative in collaboration with an interdisciplinary editorial team.
The Sanitas Health Forecast 2025 is another edition of the annual publication on the future of health. This time, the focus is on the possibilities of personalized health - with the help of artificial intelligence, genetics and individual strategies, among other things.
The publication comprises over 400 pages and was conceived, curated and produced by Dear Creative together with a team of around 25 specialist journalists. In addition to scientifically based articles, the forecast also contains personal perspectives, for example from national team coach Patrick Fischer and musician Stress, who talk openly about how they deal with stress. The publication is supplemented by digital content such as podcasts with Frank Baumann and background videos that can be accessed via QR codes.
The Sanitas Health Forecast 2025 will be available in bookshops from Tuesday and at newsagents from Thursday. The accompanying campaign draws attention to the project with digital measures, social media and (D)OOH spaces in the vicinity of bookshops and kiosks.
Publisher: Sanitas, Project management: Kaspar Trachsel, Valentin Hüsser; Concept, editorial management, design and implementation: Dear Creative; Editor-in-chief & creative direction: René Allemann, Marisa Güntlisberger; Deputy editor-in-chief & editorial management: Nadja Brenrenisen, Daniel Ryser; "Sanitas Health Forecast 2025" study: Philippe Knupp; Design: Andrea Bisser, Sarah Hepp. Editor-in-Chief & Editorial Management: Nadja Brenneisen, Daniel Ryser; "Sanitas Health Forecast 2025" study: Philippe Knupp; Design: Andrea Bissig, Sarah Hepp, Anita Hsieh, Palma Manco, Louise Ruggaber; Marketing & Sales: Thea Ferretti, Nina Redlich, Celia Uribe; Podcast & Videos: Frank Baumann, Sebastian Panholzer, Olivia Sasse; Publisher: Wörterseh; Publishing Director: Gabriella Baumann-von Arx; Journalists: Donat Blum, Jean-Martin Büttner, Michelle de Oliveira, Claudia Doyle, Franziska Draeger, Christian Heinrich, Sina Horsthemke, Seraina Kobler, Pauline Krätzig, Rainer Kurlemann, Constanze Löffler, Willi Näf, Till Rippmann, Michèle Roten, Oliver Schmuki, Kathrin Schwarze-Reiter, Peter Spork, Ramona Sprenger, Samantha Taylor, Laurina Waltersperger, Max Wild; Illustrator: Andreas Samuelsson; Artists: Ahn Sun Mi, Daniel Forero, Nicolai Howalt, Léa Nielsen; Photographers: Akatre Studio, Lynsey Addario, Yves Bachmann, Ladina Bischof, Neil Burnell, Federico Buzzoni, Delfina Carmona, Mädy Georgusis, Nanda Hagenaars, Caspar Jade, Hana Katoba, Luka Khabelashvili, Andreas Palfinger, Christoffer Relander, Scerbo, Serifa Studio; Market research: intervista AG; Proofreading: comtexto; Printing: Druckerei Odermatt; Media: WebRepublic.
