Dachcom leads Lachen Hospital into a prosperous future
Lachen Hospital is positioning itself for the future and adapting its brand to the dynamic, digital world. Dachcom developed the new overall branding for this purpose.
Lachen Hospital stands for first-class medicine, professional care, a proven team culture and a close connection with the region. The new overall image is intended to give these values even more meaning and visibility.
To this end, Dachcom initially turned its attention inwards to the hospital. The newly developed figurative mark symbolizes the employees who shape and advance the hospital with their professional expertise, their humanity and their team spirit. Medical and human strengths merge into a concise symbol that is intended to create trust. The closeness and humanity of the hospital is also expressed in the new core message "Laughter makes you healthy".
With a fresh color scheme, emotional imagery and modern, clear typography, Lachen Hospital aims to strengthen its internal identification and external differentiation. The new branding is used in all applications and communication measures and also characterizes the new website, which is currently being designed by Dachcom.
Responsible at Spital Lachen: Martin Kaspar (Head of Communications and Marketing). Responsible at Dachcom: Team Winterthur.
