Dachcom develops creative portal for painting and plastering work
Dachcom has developed a new consumer platform for the Swiss Association of Painters and Plasterers (SMGV) that offers inspiration and expert knowledge on all aspects of painting and plastering.
The new portal of the Swiss Painting and Plastering Contractors' Association SMGV "Appliform" is explicitly aimed at end users. Clients, architects, planners and other target groups can find inspiration and specialist knowledge here.
Dachcom developed the naming, branding, content concept, screen design and content integration for the new platform. The overarching goal: an optimal user experience. The agency also developed the marketing concept for the new portal.
After the agency had already developed the association's website Smgv.chwhich is primarily aimed at industry professionals and association members, has undergone a visual and content-related makeover, the focus of the platform Appliform.ch The focus is now clearly on the end consumer. The aim is to draw their attention to the creative diversity of the painting and plastering trade and new industry trends with an inspiring and informative website.
The name for the new platform is independent, but at the same time maintains the proximity to the SMGV and the existing publication "Applica". Visually, Appliform breaks new ground and stands out from other association measures. The portal is intended to strengthen the association's image and present the painting and plastering professions as apprenticeships with a future.
Appliform's screen design is spacious and modern and offers a convincing user experience with clear user guidance and elegant aesthetics. The collection of references, ideas and specialist knowledge is constantly being expanded. The business directory enables interested parties to find the right painting or plastering company in their region at any time. For companies, the portal offers the opportunity to place advertising on the platform and the connected channels and thus reach their target audience efficiently. Appliform also offers the renowned "Swiss Prize for Plaster and Paint" a new platform to bring it to the public's attention.
In addition to the new portal, social media channels were also set up for Appliform in order to address the target groups efficiently in this way too.
