Bold relies on the right equation for Emmi
For its visual refresh, Emmi’s Jogurtpur product is once again highlighting its three natural ingredients: yogurt, fruit, and a little sugar. The fresh, new look was created by Bold for the refrigerated aisle.
With three ingredients, Emmi's "Jogurtpur" focuses on naturalness and swears off unnecessary additives. The new communication for the yogurt is intended to show what can be conjured up from the holy trinity of yogurt, fruit and a little sugar.
Just as reduced as the list of ingredients, the all-round refreshed visual appearance focuses on "Jogurtpur" itself. With the product as the hero, it showcases the varieties and their fruity contents. The subjects will be used in future on various below-the-line, POS, print and social media measures.
Responsible at Emmi: Oliver Müller (Brand Management Lead Fresh), Fabienne Schütz (Brand Manager), Nicole Bühlmann (Graphic Designer). Conception and implementation: Bold.
