averecura Rebranding: "back on earth" Brings Together Ten Businesses
The Zurich-based digital agency back on earth has developed a comprehensive visual identity for the newly formed averecura Group—featuring a unifying logo concept for ten health centers and a shared digital platform.
averecura Rebranding: A holding company brand for ten businesses
The Zurich-based digital agency back on earth has carried out a comprehensive rebranding of the averecura Group. The group was formed from the operations of the former di Gallo Group and the Töss Group and now brings together ten health centers and residences under one roof. The project includes the development of a new visual identity for the holding company as well as all ten facilities, and the launch of new websites on a shared technological platform.
Over the course of decades, the family-owned business grew steadily as more and more companies joined the group. This growth created a need for a modern, unified, and professional umbrella brand. To visually represent the transition from a loose family group to a structured holding company, back on earth developed a comprehensive brand concept. In addition to the new holding company logo, this concept includes ten individual business logos as well as comprehensive brand guidelines.
The Circle as a Unifying Element
Visually, the new design builds a bridge to the past: The unifying element is the circle from the figurative mark of the new holding company logo, which was carried over from the former corporate identity and modernized. In the logos of the individual companies, the respective first letter is prominently placed within this circle, symbolizing their affiliation with the parent group. Each brand is given its own visual identity and color palette, allowing the companies to operate independently in the market while still being instantly recognizable as part of the averecura family.
Synergies in the New Website
As part of the rebranding, the digital touchpoints were also redesigned and standardized. All websites are now centrally managed through a shared content management system. back on earth relied on a component-based framework for this. This technological approach is intended to enable the group to share development costs across projects without requiring individual companies to forgo a customized, unique website.
The new visual identity is rounded out by a distinctive visual style that was developed and implemented in collaboration with photographer Sabrina Golob.
For more information about the averecura Group, please visit www.averecura.ch.
Person in charge at averecura Holding: Salome Seidel di Gallo, Melanie Barthel, Albin Müller. Person in charge at back on earth: Lars Widmer, Karl Hofmann, Reto Siegenthaler, Oliver Bräm. Photography: Sabrina Golob.
