Ammarkt creates new brand identity for the Hof Weissbad resort
After more than 30 years, the Hotel Hof Weissbad is getting a fresh new look: Under the creative direction of the Ammarkt agency, a comprehensive brand architecture has been developed that brings all offerings together under the umbrella brand Resort Hof Weissbad.
From the hotel to the lodge, the seminar park to the spa and health center - the Hof Weissbad resort offers versatile relaxation in inspiring surroundings. Ammarkt has brought this diversity together under a clear brand umbrella and created a uniform identity.
Based on the developed brand strategy, a new logo, concise sub-brands and a visual language were created to convey closeness and authenticity. The new claim "Arrive. Feel good." gets to the heart of the brand experience.
The revised corporate design can be seen in all communication media - from online, social, OOH, brochures and flyers to POS material. The website relaunch is also visually appealing, user-friendly and consistently geared towards the needs of guests. The new website was technically programmed by Extra Virgin. The cross-media campaign is to follow in the next few weeks.
Responsible at Hotel Hof Weissbad: Susanne and Elias Leu (hosts and management). Conception and creation: Amarket. Programming: Extra Virgin.
