Agentur Normal: Time-Tested Hardware for budgetcomputer.ch
The creative agency Normal has created a multi-channel campaign for budgetcomputer.ch.
The creative agency Normal has created a multi-channel campaign for budgetcomputer.ch. budgetcomputer.ch buys hardware remnants from large companies and refurbishes them in order to offer them to its customers as good as new.
The campaign shows in a charming way that used hardware is not just cheaper. The products have already proven themselves in practice.
"Tested by life, refurbished by us"
Under the campaign motto "Tested by life, refurbished by us", short entertaining stories are created that only the life of a piece of hardware can write. The advertising material shows, for example, a smartphone that has already been broken up with three times or a computer that has auctioned itself off online. The variable campaign uses current products and prices from budgetcomputer.ch.
For the visual implementation, an unmistakable graphic stage was created in which the brand logo was made larger than the advertising material itself. Incidentally, the idea for the oversized logo did not come from the client, but from art director Lukas Wietlisbach.
The campaign appears as DOOH, OOH and on social media.
Responsible at budgetcomputer.ch: Lukas Steimer (Managing Director). Responsible for Normal: Martin Arnold (CD/Text), Lukas Wietlisbach (Art Direction), Sven Loskill (Digital Director).
