ADC Switzerland becomes creative partner for the Eurovision Song Contest 2025 in Basel
ADC Switzerland is supporting the communications efforts surrounding the 2025 Eurovision Song Contest (ESC) in Basel as the official creative partner. A branding campaign is designed to spark enthusiasm and anticipation in Switzerland.
SRG and the ESC project team are relying on the creative power of ADC Switzerland to make the Eurovision Song Contest 2025 in Basel an unforgettable event. The creative association is mobilizing its young members, who are invited to develop ideas for a national image campaign. The aim of the campaign is to awaken the public's joy and enthusiasm for the world's biggest music event.
Coaching by experienced minds
The Young Members are accompanied by experienced ADC members Stefanie Huber, Peter Brönnimann and Romana Schmidtpeter. The trio forms the steering team, which oversees the entire creative process from brainstorming to implementation. The collaboration takes place in close coordination with SRG to ensure that the campaign perfectly captures the spirit of the ESC.
Voices on the partnership
ADC President Thomas Wildberger is delighted with the task: "When we received the request from SRG, we thought: Merci Chérie, hopefully we can crack the code and deliver an idea that will bring more than a little peace to the world. It's an honor to dedicate ourselves to this task."
Thomas Pittino, Head of Marketing & Funding ESC, is also convinced: "All eyes are on Switzerland and therefore also on us as organizers. That's why we're glad to have ADC Switzerland as a creative partner, who always shows us how it's done. I am sure that this entry will also be a hit."
An event with national appeal
The Eurovision Song Contest will take place in Basel from May 12 to 17, 2025. The results of the creative collaboration between ADC Switzerland and SRG will be presented in spring 2025 - just in time to increase anticipation for the mega event in Switzerland.
