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Social media not a success factor for SMEs

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Multi-screen increases reach and impact

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Building blocks for digital excellence in e-business

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Sports videos on Youtube experience a boom

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Recommendations for action for the online marketing mix

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Think strategically instead of hoping for magic remedies

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Manipulation vs. inspiration

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SC Bern on the digital powerplay

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"In five years, we expect up to 70 percent mobile traffic"

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"We all don't watch TV anymore"

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Posters do not forgive mistakes

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Rapid Twitter feedback increases willingness to buy

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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