Zimmermann Communications designs new website for Blumenbörse Schweiz
Blumenbörse Schweiz is unveiling its new digital B2B platform. The website relaunch was conceived and designed by Zimmermann Communications. The focus is on personal storytelling and the employees.
The Swiss Flower Exchange has relaunched its digital B2B presence. The website blumenboerse-schweiz.ch for the Wangen and Rothrist sites relies on personal storytelling and puts the focus on the employees.
Zimmermann Communications was responsible for the concept, text and design. The digital implementation was realized by the digital agency Marke17. The common goal was to develop a visually strong website that supports florists and gardeners in their day-to-day work. The two agencies succeeded in convincingly transferring the analog strength of the Swiss Flower Exchange - professional expertise and proximity - to the digital world.
Authentic imagery and interviews
Under the motto "from Marketer for Marketers", the new website opens the digital window to the product range, current offer and relevant stories for the target group. The photographs by Lena Hogekamp show the people behind the Blumenbörse Schweiz in their everyday work: employees who put their heart and soul into their daily work for their customers and the world of plants, moving trees, caring for plants and working behind the scenes to ensure that every order is delivered on time. Authentic imagery and interviews give the presentation a sense of closeness and personality.
Responsible at the Swiss Flower Exchange: Suena Krähenbühl, Head of Marketing & Sales / Member of the Executive Board, supported by the marketing team of the Swiss Flower Exchange and corresponding interfaces. Responsible at Zimmermann Communications: Creative Direction: Christoff Strukamp, Art Direction: Julia Hofmann, Text: Sophie Güntensperger, Project Management: Lara Cavelti, Overall responsibility: Rolf Zimmermann. Photography: Lena Hogekamp. Responsible at Marke17: Pasquale Li Voti (concept, consulting), Thomas Rutz, Daniel Wilmes, Kunga Damchoe (web developer).
