Zattoo expands to Austria
The TV streaming provider Zattoo is now bringing Internet-based television to Austria. Zattoo is the first provider in Austria to offer TV service independent of the Internet service provider, without long contract terms and without the need to purchase new devices. The company is entering the Austrian market in partnership with Krone.at.
Krone.at is responsible in particular for marketing and building the reach of the TV streaming service to end customers, while Zattoo is primarily responsible for the operation and ongoing development of the TV streaming platform. Krone.at and Zattoo thus bring their respective core competencies to this partnership. With the partnership, they aim to establish an alternative to traditional TV reception channels, such as satellite and cable TV in particular.
"We have been monitoring the Austrian TV market for a long time. In recent years, our focus has been on Germany and Switzerland," comments Nick Brambring, CEO of Zattoo. "Now everything fits together. The market is ripe for an independent TV streaming provider."
Founded in 2005, Zattoo is based in Zurich and employs over 170 people. It states its reach across Europe as 3 million users. TX Group has held a significant stake in the company since 2008. The group, which also includes Tamedia, has held over 50 percent of Zattoo since 2019. (SDA/pd)
