Yoo: Juice cure for Biotta's web presence
The website of the Thurgau-based organic juice brand Biotta AG has been given a fresh new look. The new website was developed in close collaboration with the Basel-based agency Yoo and offers improvements in design, user-friendliness, and speed. Further development is planned.
The new website is visually more modern and harmonious. The juice manufacturer from eastern Switzerland benefits structurally from the website architecture that Yoo had built for Biotta's parent company Orior. Orior had launched a modular website three years ago, which was designed precisely for the purpose of presenting different brand presences on a technical framework. Biotta is now benefiting from an efficient development of the new website.
The additional functions of the current website should now benefit all other Orior subsidiaries thanks to the chosen website architecture.
Nathalie Madörin, Project Manager and Consultant, who led the project on Yoo's part, says: "We are super happy that we were able to conceptualize, design and implement a new website for Biotta. We learned a lot about juices and that juice weeks are definitely office- or home-office-compatible.
Daniela Schönenberger, Communications Manager at Biotta AG: "We gave our website a juice treatment: Design, user-friendliness and speed have benefited enormously. Thanks to the YOO team, we look forward to further collaboration."
