Xeit with new agency brand for recruiting and employer branding

The Zurich agency xeit is launching hiRed, a specialized brand for recruiting, employer branding and employee advocacy. The new offering will be online from January 2026 and combines xeit's many years of experience in these areas with a clear strategic focus.

xeit has been implementing projects in the recruiting and employer branding environment for ten years. With hiRed, this area of expertise is being further sharpened. "With hiRed, we are bolder, try out more and provide clear and direct advice," says Pierina Bossert, head of the new initiative. The offer is a targeted response to today's limited time resources in recruiting.

Strategic positioning for social media and job platforms

hiRed develops recruiting measures with a clear approach and personal messages to fill vacancies with the right talent. Vacancies are strategically positioned so that they can be found by the right talent on social media, job platforms and search engines. In the area of employer branding, hiRed focuses on positioning, employer value proposition, authentic content and cross-channel visibility.

Employees as ambassadors

With hiRed, the company's employees are specifically involved as ambassadors for the employer brand. This includes personal branding and corporate influencer training. After all, a strong employer brand is created by the people in the company.

With the launch of hiRed, xeit, the agency for social media and online marketing, is strengthening its focus on employer branding and recruiting. xeit is managed by Andrea Iltgen and Simon Künzler. They combine strategic thinking with creative implementation and develop solutions for the changing requirements of companies.

Pierina Bossert, member of the extended management team, will take over the management of hiRed. She has many years of experience in the social media sector and stands for a clear approach, direct advice and practical solutions.

For more information hired.ch.