Web appearance for gravel: Rosarot lets drone fly over pit
The company Kies in Glattfelden is presenting its new website as a «dynamic interplay between people, machines, and the essential building materials—gravel and concrete.» The rebranding and the completely new brand identity were developed by the agency Rosarot, which flew a drone over the gravel pit for the project.
For more than 45 years, the Kies company in Glattfelden has been removing gravel from the Zelgli pit in a wide variety of shapes and quantities. Since 2010, it has also been producing concrete, which, like all its products, is delivered by its own fleet of trucks.
The building materials specialists have commissioned the Zurich agency Rosarot to show this also in communication in a fresh and modern look.
The design was preceded by a careful analysis of user behavior. Therefore, for the new website Gravel-ag-glattfelden.ch The company has opted for a lean structure that reduces all content to the essentials, but presents them in a clearer and more eye-catching way. In the newly designed logo, a bar and a dot, which stand for concrete and gravel, form an exclamation mark as a clear commitment to the company's own expertise.
In addition to modern machines and vehicles, the new imagery also shows employees in action. Bernese photographer Rob Lewis was hired for the shoot in the gravel plant and the video shoot by drone. The appearance is completed by the redesign of the brochures and stationery as well as all signage.
Responsible for gravel: Daniel Schnellmann (Management). Responsible at Rosarot: René Karrer (Creative Direction); Andreas Steiner (Consulting); Sarah Därendinger (Art Direction); Stephanie Steimer (Graphics, DTP); Flavia Hänni (DTP); Thorsten Hainke (Senior Text); Caro Etter (Digital Manager). Responsible at Rob Lewis Photography: Rob Lewis (photographer).
