Ultraperfekt realizes AI-supported visual world for Peyer Decor

Peyer Decor, an international specialist in high-quality surface finishing and embossing technologies, has relaunched its digital presence. The Swiss digital agency Ultraperfekt was responsible for the concept, design and implementation of the project.

The aim of the relaunch was to make the brand claim "Impressive Impact" a clearer digital experience. The technological expertise, the high quality standards and the impact of the finishes were not only to be explained, but also communicated visually and structurally. A modular webflow platform and a completely newly developed visual world based on artificial intelligence form the core of the project.

Structured website with modular system

The project was preceded by a workshop on target group analysis and content structuring. The page architecture and detailed wireframes were created on this basis. Thanks to early access to the Figma layouts, the Peyer Decor team was able to capture and coordinate content directly in real page contexts, which made the process much more efficient.

Ultraperfekt developed a consistent design system with clearly defined modules and variants from two design directions. The technical implementation was carried out in Webflow and was completely modular. Page slots and props allow for flexible further development of the website without changing the basic structure. The new website thus supports Peyer Decor's brand message and makes the claim "Impressive Impact" a consistent experience across content, design and interaction.

As Nora Nallaiah explains, the new website creates a clear basis for developing content in a targeted manner and strengthening the brand's impact at the same time. The modular structure makes it possible to incorporate new topics and products without losing clarity or consistency.

The platform was supplemented by subtle GSAP animations as well as AI-supported translation and integration of the content. Existing SEO values were maintained during the go-live thanks to targeted redirects.

New visual world with the help of artificial intelligence

Parallel to the website, Ultraperfekt developed a new visual imagery. As traditional product photography can only convey the abstract effect of surface finishes to a limited extent, the decision was made to use an AI-based approach with MidJourney.

Based on the design system, visual guidelines such as color scheme, contrasts and style were defined. Building on this, a precise prompt framework was created, which was used to generate thematically structured image series for technologies, industries and services. Different visual moods from warm to neutral to cool allow flexible adaptation to content and markets.

Artificial intelligence opens up new possibilities for making complex products visually understandable, especially where classic visual worlds reach their limits, explains Mathieu Cailleaud. With MidJourney, it was possible to develop a consistent visual language that conveys precision, materiality and technological expertise and visually translates the claim of "Impressive Impact".

With the new digital presence, Peyer Decor has a scalable platform and an independent, AI-supported visual world that sharpens the brand image and creates space for future developments.

Responsible at Peyer Decor: Nora Nallaiah (Marketing Manager), Oliver Schibli (CEO), Responsible at Ultraperfekt: Thomas Kendlinger (Head of Strategy), Mathieu Cailleaud (Head of Design)