Top tool or expensive toy?

After years of evolution, Apple is once again launching a bold innovation on the market with its high-tech Vision Pro glasses. Is this the beginning of a new era of "spatial computing" that has the potential to creatively revolutionize marketing (and other areas) - or is it just an expensive toy?

Stefan von Gagern - April 10, 2024

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Top tool or expensive toy?

After years of evolution, Apple is once again launching a bold innovation on the market with its high-tech Vision Pro glasses. Is this the beginning of a new era of "spatial computing" that has the potential to creatively revolutionize marketing (and other areas) - or is it just an expensive toy?

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