Tings signs partnership with London-based AI Studio

The collaboration between Tings and Loud Parade makes it possible to create ad sounds via AI without high licensing fees or the use of standard sounds.

The Swiss social media full service agency Tings is taking the next step in sound identity for companies. For paid campaigns on Meta, Tiktok and Co., the agency is now working with the music technology company Loud Parade.

The London studio has already implemented campaigns for Puma, Nike and Rihanna. The AI technology analyzes the campaign concept for the desired emotions and, based on this, creates the appropriate sound together with real musicians. This enables the creation of license-free, yet appealing ad sounds.

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