"Symphony Creative Studio" - TikTok revolutionizes AI-powered video production
According to a Nielsen study, creativity increases advertising success by up to 49 %. With the new "Symphony Creative Studio", TikTok provides an AI-supported tool that helps advertisers to fully exploit their creative potential - quickly, efficiently and in a versatile way.
The combination of creativity and technology is the core of the new "Symphony Creative Studio" from TikTok. According to a Nielsen study creativity is the most important factor for successful advertising and can increase sales by up to 49 %. With its AI-based tool, TikTok provides an innovative solution to put this insight into practice.
What does Symphony Creative Studio offer?
- Automated video creation: Advertisers can enter product information, URLs or assets, which the tool transforms into appealing videos in minutes. It uses licensed content from partners such as Getty Images.
- Avatar videos: AI-powered digital avatars add a personal touch to content and cover over 30 languages. Companies can use ready-made avatars or create customized avatars.
- Translation and dubbing: With precise lip-sync technology, videos can be easily adapted for international audiences, maximizing reach and impact.
- Video Editor: Existing content can be optimized using AI features such as effects, subtitles and transitions.
Successes from the field:
Companies such as Meoky and Vodafone are successfully using Symphony Creative Studio. Meoky increased its sales by 1.8 times and ROAS by 13 % with the "Generate Video" feature. Vodafone in Turkey achieved 45 % lower cost per lead with avatar videos compared to other channels.
Forward-looking functions:
In addition to the tools already available, TikTok is planning additional features such as:
- Refresh videos: Adjust variables of existing content to avoid creative monotony.
- Generate TikTok Scripts: Brands can generate dynamic scripts that greatly simplify the ideation process.
Symphony Creative Studio is now available free of charge for all TikTok for Business users. It enables advertisers to design their marketing strategies faster, more efficiently and more creatively - while relying on the latest insights from AI technology.
