Suan and Dreifive realize virtual anniversary tour for Sens eRecycling

Suan Conceptual Design and Dreifive are creating a virtual tour of seven Swiss cities for Sens eRecycling - called Sens City. The jointly conceived campaign aims to raise awareness of Sens' Switzerland-wide take-back system for used electrical and electronic appliances.

Suan

With the virtual "Sens City" anniversary tour, Sens would like to thank the partners who guarantee professional disposal, as well as all consumers who dispose of their e-waste correctly. Sens eRecycling will be visiting contract partners, collection points and recycling partners in Zurich, St. Gallen, Bern, Zermatt, Lausanne, Basel and Olten. The general public is also invited to take part in the virtual anniversary tour.

 

Interviews and a documentary film 

The campaign includes videos on the various topics that are particularly topical in the seven cities. There are also interviews with the contractual partners, the operators of the collection points and the recyclers. A large documentary film shows the successes of eRecycling in Switzerland in recent years in five episodes.

 

Awareness through reach

The main aim of the campaign is to generate a wide reach - because the more people who support eRecycling, the better it is for the environment. Attractive prizes can be won at each location during the tour. The relevant target group is addressed credibly and directly with facts.

Sens eRecycling, Suan Conceptual Design and Dreifive designed the virtual tour together. The campaign is played out via social media, SEA, display and video advertising. The advertising material for the digital anniversary tour is adapted to the relevant region and can also be targeted there using geo-targeting.

The ads focus on regional content marketing and infotainment to draw users' attention to this important topic and the regional collection points. As part of the Sens City Tour, there is also an innovative and sustainable scavenger hunt via WhatsApp and Facebook Messenger, where users can reach the collection points and win prizes as well as valuable information on the topic of eRecycling via a Messenger quiz.

Suan

Responsible at Sens eRecyclingSabrina Björn (Head of Marketing & Communication); Nando Erne (Project Manager Communication). Responsible at Suan Conceptual DesignAndré Konrad (Project Manager, Creative Direction); David Zumbrunn (Art Direction); Deborah Mayer (Graphics). Responsible at DreifiveMarleen Albert (Head of Social Media); Jolanda Kessler (Head of Digital Marketing Consulting); Karen Wolf (Digital Marketing Consultant); Valentina Ivic (Social Media Consultant).

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