Suan Conceptual Design designs Sens eRecycling website
With its newly relaunched website, SENS eRecycling presents a modern, user-friendly platform. The goal was to provide information even more directly and to increase the visibility of key projects.
With the website relaunch in August 2025, Sens eRecycling, a leading take-back system for electrical and electronic equipment in Europe, took its digital presence to a new level. Suan Conceptual Design reworked the entire information architecture and also fundamentally redeveloped the interface design. It was particularly important to make content easier to find, to address the various user groups in a targeted manner and to improve the visibility of the Circular Platform and other key areas. The redesigned user guidance is geared even more towards the needs of consumers, but also simplifies research and interaction for partner companies.
The Suan design team relied on a consistently new visual language for the visual refresh, which provides realistic insights into the world of eRecycling through a specially designed photo shoot. Authentic images bring the various players in the recycling system into focus and make the content tangible. "Our website is the central point of contact for recycling topics for a wide range of user groups. With the new website, we are making information more accessible and creating an experience that is fun and builds trust," explains Nando Erne, Head of Marketing & Communication at Sens eRecycling.
Responsible at Sens eRecycling: Sabrina Bjoeoern (former Deputy Managing Director), Nando Erne (Head of Marketing & Communication), Daria Baur (Project Manager Marketing & Communication). Responsible at Suan Conceptual Design: André Konrad (Creative Direction), Sabrina Scherzinger (Project Manager), Erica David (Art Direction), Ramon Mohler (Art Direction). Text production: Diego Stocker (Textosteron). Technical implementation: Open Interactive: Matthias Widmer (consulting), Nora Niederer (project management), Frédéric Eguémann (frontend), Sam Hawkes (full stack), Dalibor Simic (backend), Gianluca Frongia (full stack). Photography: André Scheidegger (Moodpix GmbH).
