Neoviso presents the new Trojka design on social media
As part of a brand refresh, Neoviso is supporting Diwisa in launching the new Trojka design with a clear social media strategy.
Diwisa and Neoviso start a close partnership with the redesign of the Trojka brand initiated by Diwisa. Neoviso accompanies the playout of the redesign of the Trojka spirits brand for social media and realizes an initial production of suitable assets.
The redesign of Trojka was developed in collaboration with Windesign and FS Parker. Neoviso has developed a comprehensive social media strategy to address Generation Z and the young Generation Y in organic social media in Switzerland, as well as internationally in Belgium, Austria, the Netherlands and Germany, among others.
The newly developed strategy included the development of a new visual language that harmonizes seamlessly with Trojka's new corporate identity (CI) and corporate design (CD). At the same time, strategic planning tailored to the target group, including a targeted channel strategy, ensures the desired resonance in the target group. As a creative output, Neoviso also designed and implemented 12-14 moving images, 60 creative visuals and several contemporary social content formats in an initial production phase. These assets are continuously published on the Trojka brand's social media channels.
Responsible at Diwisa: Team Trojka Brandmanagement. Responsible agencies: Neoviso (strategic consulting, social media strategy, content creation, digital implementation), Windesign (product redesign), FS Parker (new CI/CD).
