Lumina Health: New social media presence for Cantonal Hospital Baselland
In close collaboration with the Cantonal Hospital Baselland (KSBL), Lumina Health developed a customized social media strategy and content plan specifically tailored to the hospital and its core topics.
According to a press release, the concept was based on a comprehensive analysis of the social media activities of the largest Swiss hospitals in 2023, which provided valuable insights into their strengths and potential for improvement.
"We made sure to reflect the unique personality of Baselland Cantonal Hospital in our plans. For platforms such as LinkedIn, Instagram, Facebook and YouTube, we developed a flexible design concept that blends seamlessly into the hospital's overall image," explains Tarja Zingg, founder and Managing Director of Lumina Health. The result is "a lively and eye-catching social media presence that scores with a variety of formats and content and thus arouses the interest of a wide range of target groups."
Responsible at Lumina Health: Tarja Zingg (strategy), Lena Rauh (concept), Debi Balmer (design), Fabienne Albrecht (project management). Responsible at KSBLLiliane Frei, Jacqueline Waldmeier.
