Relaunch Eglijona.ch: Horticulture put in the best light
At the end of November, the website of the Rapperswil horticultural company Egli Jona was given a new look. The new website was designed around an image film and realized together with the Racerfish agency from Rapperswil. The new claim "Gardens for life" was also launched with the launch of the website.
The new website focuses on the craft of horticulture as well as relaxation and enjoyment in an Egli Jona garden. The emotional implementation with moving images shows employees, gives an insight into the company and an outlook on the added value of garden design by Egli Jona.
The aim of the relaunch was to simplify user navigation, present the website in a clearly structured way and make it the heart of the company's communication. Visitors will find a timeline with company news, current construction projects, team news and social media activities in the "News" navigation item, which can also be displayed separately using a dynamic filter, depending on their interests. To Current.
Racerfish developed the "pool configurator" especially for Egli Jona, which visitors can use to put together their dream pool or swimming pond using various parameters. To the pool configurator.
As part of the relaunch, the new claim "Gardens for life." was launched. On the one hand, this alludes to the high quality of Egli Jona gardens, which give pleasure for a lifetime. On the other hand, it implies that life takes place outside and that a garden or terrace brings great added value to life. Last but not least, plants bring a garden design to life.
Responsible at Egli Jona: Carmen Schoder (Project Management, Head of Communications). Responsible at Racerfish: Diego Paladino (Project Management), Marcel Renggli (Art Direction), Anja Grob (Web Design), Jonas Schwendener (Web Programming & Sound Engineering), Oreito Pfluger, Katia Kaiser and Ezze Cepeda (Film & Editing).
