Quellgebiet creates new advertising presence for Amriville shopping center
Quellgebiet prevailed in a pitch against four competitors and was commissioned to redesign the advertising campaign for the Amriville shopping center in Oberthurgau.
Quellgebiet had already developed the naming, logo design, branding including building signage, sponsoring and various media tools for the shopping center in an earlier phase. The agency has now been commissioned to create key visuals and the new website.
Depending on the poster motif, the shopping bag looks like a carrier bag, a large building, an Easter bunny hiding place or a Christmas tree. The "functional purpose of the shopping center" should be presented clearly and quickly using visual language.
Responsible at AmrivilleUrs Schach (Center Management); Angela Bötschi (Marketing); Jennifer Frischi (Marketing GMOS). Responsible for source areaGregor Meili (strategy, consulting); Claudia Wild (creation, art direction, illustration); Ueli Gut (image editing); Roger Kempf (web design, implementation, training).
