Publicis/Notch implements refreshing website relaunch for Calanda
Calanda Brewery, in collaboration with Publicis and Notch, has launched a modern website. The goal was to give the outdated website a comprehensive redesign and thereby strengthen the brand's online presence.
The new website Calanda.com features an airy design that combines tradition and modernity. The site's layout and intuitive navigation are designed to create a harmonious user experience. A new feature now allows quick and easy filtering of the diverse selection of Calanda beers based on individual preferences. This allows visitors to find their favorite beers quickly and effortlessly.
The various product pages focus on the Calanda beers and provide more detailed information. The new website also provides direct links to retailers where the beers can be purchased directly.
To further strengthen the media echo on the web, a social feed integration was also implemented. And thanks to the modular construction kit with Craft CMS, Calanda is able to flexibly manage news and brewery stories and share current information with customers.
Responsible at Heineken Switzerland: Lara Rohrer (Group Brand Manager), Sarina Hasler (Brand Manager). Responsible at Publicis: Matthias Koller (CEO Publicis Zurich), Cathy Nyffenegger (Business Director), Joas Landis (Business Director Notch), Cedric Moore (Design Engineering Lead), Tanja Schuler (Junior Account Manager), Tiago Dias (Programming, Thekitchen.agency).
