Pistor makes take-away potential visible with the E,T&H Storyteller
Identifying potential for new business together with the customer during the sales meeting - a digital storyteller developed especially for Pistor makes this possible.
The application, which is installed on the Windows devices of the field sales consultants, offers a wealth of useful functions - for example, document shopping cart with e-mail integration or picture capturing - as well as a Pistor-specific potential analysis.
In this way, the successful trading company, which supplies and advises processing companies in the "bakery-confectionery-confectionery" and "gastronomy" sectors with over 12,000 articles, can use a specially developed algorithm to identify gaps in the product range as well as potential for dynamizing the offer.
E,T&H not only designed the app, but also conducted a training session for the sales team, during which the functions of the tool were presented and different call scenarios and possible uses were played out.
https://www.youtube.com/watch?v=/snsNzRDJYN8
Responsible at Pistor: Walter Achermann (Head of Strategic Marketing and Market Development), Peter Kocher (Head of Bakery/Confectionery Sales), Franziska Dubach (MarKom Projects), Corinne Berger (Customer Marketing and Research). Responsible at E,T&H: Christian Hacker, Axel Thoma (consulting and conception), Brigitte Andres, Erich Koller (design), Philip Vivas and Eliane Wohlwend (digital media production).
