Olai realizes new microsite with store for the CBD Cigarillo "Cannard" by Villiger
The CBD cigarillo «Cannard» became the first Villiger product containing cannabis to hit the market in October. Olai Interactive is responsible for the microsite, including the online store.
The Olai creation team designed Cannard.ch based on the key visuals and style guides provided. The design focus is on the positioning as a lifestyle product on the one hand and on the professionalism and legality of CBD cigarillos on the other. Optimal usability was achieved through research, analysis and user testing with different color and design variants.
The one-page structure is intended to achieve focused and compact communication. The various calls-to-action support the target-oriented design. The order form has clearly displayed fields and is also interactive: the costs are calculated in real time and also take into account the price thresholds at which the delivery costs are reduced or completely eliminated.
The Olai team has already implemented the corporate website and various other brand and campaign websites for Villiger in recent years.
