NZZ: Audienzz launches AI-powered self-service platform for native advertising
Audienzz is launching the Yaleo Console, a self-service platform for native advertising. Advertisers can use it to independently run AI-powered campaigns within Audienzz and Ringier Advertising’s network of premium Swiss publishers. The integrated AI analyzes landing pages, generates campaign strategies, and optimizes performance in real time.
Audienzz launches the Yaleo Console, a self-service platform for native advertising. Supported by AI technology, advertisers can independently implement campaigns in the Swiss premium publisher environment of Audienzz and Ringier Advertising - with high reach and full control and transparency over performance. Audienzz is thus responding to the growing demand for independently controllable and efficient advertising solutions.
AI-supported campaign creation
The integrated AI support is the central element of the Yaleo Console: Advertisers such as direct customers, agencies or media buyers simply enter the landing page they want to advertise. The AI analyzes the content and uses it to generate a campaign strategy and a fully set-up campaign with designed ads. This can be adopted directly or adapted both AI-supported and manually and booked in just a few additional steps.
The campaigns are run using cost-per-click pricing on the Yaleo native ad network operated by Audienzz and Ringier Advertising. This comprises over 200 premium websites and apps in all language regions of Switzerland, including NZZ, Blick, 20 Minuten, Le Temps and Corriere del Ticino.
Continuous optimization in real time
During the campaign runtime, the AI continuously optimizes performance: it processes data in real time and automatically adjusts budget distribution, playout and ad rotation. In contrast to traditional booking processes, these optimizations are carried out continuously and without manual effort.
Advertisers control the budget, duration, targeting and advertising environment via the intuitive Yaleo Console cockpit. They see performance data such as placements and clicks in real time, can transparently track AI optimizations and check billing in detail.
«When it comes to online advertising, companies want more autonomy without additional effort and at the same time flexible, predictable cost-per-click models,» says Nora Chapero, Product Director at Yaleo. «With the Yaleo Console, we are giving them easy access to effective, cost-efficient native advertising campaigns - with a high level of performance transparency at the same time.»
The Yaleo Console is now available at yaleo.com/console.
