NFTs to wear: Zeam brings Jelmoli to the Metaverse
On June 8, the «Power of Craft» collection was unveiled at an event at Jelmoli. The collection, created by the Swiss Textile College, is available both in physical form and—thanks to Zeam—in the metaverse, where the items can be purchased as NFTs.
At an event in one of the oldest department stores in Switzerland, the Power of Craft collection of Jelmoli and the Swiss Textile College STF presented not only physically, but also in the metaverse.
There was a great demand for places on the guest list: Around 120 invited guests gathered on the 1st floor of the Jelmoli department store. At an interactive event, guests had various opportunities to enter the Metaverse: A workshop was held where guests could set up a cryptowallet within five minutes. Directly next to this, VR glasses were used to enter the Metaverse on site, which was created as part of the cooperation with ZEAM. In the Metaverse, virtual versions of the garments are exhibited as NFTs. One NFT of each garment can be purchased. With the purchase of the NFT, one receives the physical counterpart delivered to one's home.
The STF x Jelmoli x ZEAM metaverse is an exercise platform for the various partners to gain knowledge of what this trend means for a retailer like Jelmoli and what a possible future of shopping could look like. With this project, the parties involved are one of the first in the fashion industry to position themselves in the metaverse.
