Nexum designs digital trade show planning tool for Bernexpo
Nexum designed and implemented a digital service center for the live marketing company Bernexpo. By consolidating and digitizing the booking processes, the goal is to significantly simplify the booth registration process for exhibitors.
The new platform accompanies exhibitors from the initial registration, through stand registration including booking of additional services, insurances, advertising materials as well as guest cards, to the post-processing of the trade fair appearance. The central element is a user-friendly task overview that guides the user through the booking process and ensures navigation to existing systems and back again. All systems involved are accessible via single sign-on. The newly designed page frame is intended to ensure a consistent and continuous user experience across all systems.
Integrated marketing functions and an external marketing automation solution allow Bernexpo's trade fair teams to communicate efficiently with their customers and market their products and services in a targeted manner.
Nexum supported Bernexpo Groupe throughout the entire project cycle and was responsible for the UX concept (prototyping and user testing), the screen design and the technical implementation. The solution was realized as a modern frontend application with the MEVN stack (Mongo-DB, Express, Vus.js, Node.js).
