Nexoya expands to Italy: AI-supported marketing optimization on course for growth
The marketing analytics company Nexoya is continuing its Europe-wide expansion and is launching a new office in Milan. In addition, the «Scenario Simulation» feature is being introduced in Italy.
Zurich and Milan, February 11, 2025 - Nexoya is strengthening its presence in Europe and increasing its focus on the Italian market in 2025. With a new office in Milan and a growing team led by Diana Capitta, Market Innovation Leader Italy, the company is expanding its international commitment. The expansion is part of the long-term growth strategy.
Nexoya's AI-supported performance marketing solution aggregates and analyzes data from various digital channels in order to optimize campaign results more precisely. Companies such as Vodafone, Stroili, Scholl and ITA Airways are already using the technology. Stroili achieved an ROI of 690 percent within a few months, while Vodafone increased sales by 13 percent through cross-channel orchestration.
A new standard for data-driven marketing
A decisive step for the Italian market is the introduction of "Scenario Simulation". This function makes it possible to simulate different budget ranges and predict their impact on key figures such as the cost-turnover ratio (CUR) or the return on ad spend (ROAS). This allows business cases to be evaluated in a targeted manner and campaigns to be managed in a resource-efficient manner.
Support from Blacksheep and PwC
Nexoya's innovative strength also resonated with investors: in 2023, the company received five million euros from the Blacksheep MadTech Fund. Marco Caradonna, co-founder and Managing Partner of Blacksheep, emphasizes: "We are confident that we have made an excellent investment in Nexoya. We are convinced that artificial intelligence is the future of performance optimization in digital marketing."
In addition, Nexoya was selected for the "Scale AdTech Program" by PricewaterhouseCoopers (PwC) in January 2025. The initiative brings promising tech companies together with industry leaders and offers access to high-quality collaborations.
