New website: Coop Pronto presents itself digitally fresh and functional
Kreisvier Communications AG relaunches the websites of Coop Pronto AG in collaboration with the digital agency YOO AG.
After around a year of intensive planning, conception and realization, the new Website of Coop Pronto AG with a fresh look and optimized functionality. While kreisvier developed the overall concept and the user-friendly design, YOO implemented the technical aspects of the relaunch.
The relaunch coincides with the renaming of Coop Mineraloel AG to Coop Pronto AG and combines an independent design with new services to create an overall presence that reflects the brand's mission: "For the fast and fresh". With its powerful technical basis, the platform offers an improved digital experience.
In addition to the design with bold colors and the user-friendly structure, the site also includes innovative features for the store, such as an interactive map showing whether and for how long each of the 324 stores is currently open. Business customers can also quickly find all the important information about the company, jobs and franchise opportunities at Coop Pronto.
With its 324 locations in Switzerland and the Principality of Liechtenstein, Coop Pronto is one of the leading convenience providers and stands for fast, uncomplicated shopping. kreisvier won the pitch for the relaunch of Coop Pronto AG's two websites in September 2023 and subsequently implemented them with yoo.digital.
Responsible at Coop Pronto AG: Andreas Parpart (Head of Marketing & Procurement, overall responsibility), Thomas Schneider (IT Project Manager), Sandra Jann (Head of Marketing / Digital Services), Michael Mohler (Head of Digital Services / CRM), Lisa Meier (Digital Marketing Manager), Tim Sommer (Communication Manager)
Responsible at kreisvier communications AG: Lisa Apolloni (Group Account Director), Ines Petrovic (Digital Account Director), Natasha La Marca (Chief Creative Officer), Nissrin Asri (Interaction Media Designer), Andula Swendrowski (Senior Service Design & Innovation Consultant)
Responsible at YOO AG: Nicole Nickel (Project Manager), Frank Nock (Product Owner), Yanick Recher (Lead Software Engineer), Mario Nano (Software Engineer), Daniel Kohler (Software Engineer), Yann Kost (Software Engineer)
