New market presence: Teads becomes a global media platform
Teads is expanding beyond video advertising and adding more and more top publishers to its global portfolio. As part of this expansion, the global AdTech company will unveil its expanded corporate vision and a new slogan on Wednesday.
The development of Teads has long been characterized by the vision of becoming the one platform that unites the world's best publishers to provide a global alternative to the traditional advertising ecosystem. To bring this vision clearly to the market, Teads is unveiling its expanded corporate vision and claim "The Global Media Platform" on Wednesday. This announcement also reflects Teads' continued evolution from simple outstream video advertising to a set of full-funnel solutions, in partnership with the world's best publishers and leading advertisers.
In September 2017, Teads launched its viewable display offering, which now accounts for 20 percent of annual sales.
Corporate vision
By integrating hundreds of top publishers worldwide, Teads reaches a non-overlapping audience of 1.2 billion users per month. In the last few weeks alone, Teads has signed exclusive partnerships with Apple News, BBC and The Economist. As a result, its reach is equal to or greater than that of YouTube or Facebook in many countries. As a global media platform, Teads bases its vision on four pillars to provide solutions to the industry's biggest challenges:
1. a central access point to the best publishers in the world
By providing comprehensive, high-quality inventory on one platform, Teads offers operational efficiency, scalability and accountability for direct and programmatic buy-side transactions. At the same time, Teads focuses on providing high-quality technology and monetization solutions for its publishers.
2. advertising materials that stand out but are unobtrusive
The mobile user experience dictates new creative rules. Creative quality is now extremely important in order to deliver media effectively. This is why Teads works closely with agencies and brands to quickly and comprehensively optimize advertising media for this new reality with its own creative technology and the creative team, Teads Studio.
3. achieve corporate goals with holistic advertising & monetization solutions
With its full-funnel product offering, Teads offers publishers a wider range of monetization opportunities while providing brands with effective solutions to achieve their business goals. In the end, what counts are precise marketing solutions for every phase of the marketing funnel and professionally prepared content in brand-safe environments.
4. guaranteed results thanks to AI and data
Advertisers are under increasing pressure to show concrete results of their media expenditure. As a booking model, however, the CPM does not take this into account. As Teads has increasingly invested in AI, machine learning and data expertise over the last three years, it is now possible for brands and agencies to make transactions based on guaranteed results in terms of viewability, view-through rates, engagement, in-target delivery, incremental site traffic and, most recently, conversions.
"Few platforms are able to deliver high quality and mass reach globally. As a result, Teads has become a key partner for MediaCom and many of our largest clients," says Stephen Allan, Global CEO of WPP agency MediaCom.
"Our partnership with Teads will help us to better reach and engage with our global, curious audience through innovative technology and new advertising formats," said Nicolas Sennegon, Executive Vice President and Chief Commercial Officer, The Economist Group.
