New appearance for Kulm Hotel St. Moritz
The St. Moritz-based communications agency Spot Werbung has developed the new website for the historic five-star superior hotel, the Kulm Hotel St. Moritz. The design focused on a magazine-style layout, a distinctive visual language, and storytelling.
The Kulm Hotel St. Moritz was the birthplace of winter vacations, its founder Johannes Badrutt made tourism history. Today, the Kulm Hotel St. Moritz combines the fascination of its tradition and eventful history with hospitality and a modern understanding of service at 5-star level. In keeping with this, Spot Werbung has relaunched the website of the St. Moritz hotel legend. Special attention was paid to a unique visual language, magazine-like design and storytelling, which underline the positioning and the advantages of the hotel. For example, a mother talks about her family vacation or the golf course architect reveals what makes golfing in St. Moritz unique.
Thanks to the programming in Responsive Design, the website is displayed on smartphones and tablets adapted to the respective screen size. The content remains the same as on the "normal" website version for computer screens. This means that even when you're on the move, you can always access all the content of Kulm.com conveniently accessible.
