New IAB Switzerland quality certificates bring transparency to search engine marketing
Search engine marketing services are very comprehensive but are not subject to any standards. The industry association IAB Switzerland therefore aims to define requirements for an agency’s integrity, professionalism, and competence through two new quality certifications.
The evaluation is transparent and based on objective criteria and offers clients assistance in choosing the right agency partner.
Search engine marketing plays a key role in terms of sales volume and reach in the field of digital advertising. The services offered for search engine advertising and search engine optimization are both diverse and complex and require a great deal of specific expertise from agencies. The industry association IAB Switzerland has set itself the goal of bringing transparency to the subject area and setting a standard in terms of professionalism with new quality certificates for agencies.
Quality certificates are offered for search engine advertising and search engine optimization. The prerequisite for the application process is the signing of a code of conduct. Among other things, an agency undertakes to maintain transparency and serious working methods in strategic consulting and the implementation of measures. The aim is to ensure the quality of agency services in the long term and to achieve the greatest possible transparency for advertisers with regard to the signatories' working methods and procedures.
The certification process comprises a multi-stage procedure in which the agency in question is assessed in the areas of working methods, customer satisfaction, experience and commitment to the market. The cooperation partner for the quality certificate is the German Federal Association of the Digital Economy (BVDW), which has been successfully carrying out the certification for several years and supports IAB Switzerland in the development and certification process. An independent audit committee is responsible for the audit at IAB Switzerland.
Agencies that have been active in the market for two years and can prove a sales volume of at least CHF 200,000 in the respective business area can apply for the quality certificates.
Information on the certification process, the requirements and the costs can be found at the following link: Iab-switzerland.ch/certifications
