New AI platform launched

The AI Power initiative is creating a platform in Switzerland for practical continuing education and project implementation in the field of artificial intelligence.

Launched in April, KI Power offers course programs in Winterthur, St.Gallen, Spreitenbach and Buchs.

The use of artificial intelligence is revolutionizing marketing and communication: AI tools support idea generation, text creation, campaign planning and content adaptation for various channels. In various courses, participants learn how they can use generative AI in their day-to-day work without any prior technical knowledge. They are given an overview of the most important AI tools for marketing and communication - with a focus on language models such as ChatGPT. They will also learn how to formulate effective prompts to create content or optimize work processes. They will also gain insights into research tools and image and video generation with AI.

Companies, associations and NGOs can conduct customized workshops and training sessions with KI Power.

The people behind KI Power are Nando Bosshart from Goldach SG, Manuela Hug from Winterthur and Antonia Zahner from St.Gallen. The two initiators combine specialist knowledge with practical experience and bring different, complementary skills/strengths to the table.

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