Nestlé and Alibaba team up for e-commerce in China
Nestlé and Alibaba's logistics network, Cainiao, have developed a new inventory management solution that consolidates Nestlé's inventory across all Alibaba platforms into a single inventory system.
The Swiss company Nestlé has overhauled its distribution strategy in China and developed an inventory management solution with Cainiao, called One Inventory. Cainiao is the name of the logistics network of the Internet giant Alibaba. Within 19 days, the percentage of Nestlé products that offered a second-day delivery option jumped from 30 percent to more than 70 percent, according to the press release.
With the jointly developed "all-in-one" inventory solution, Nestlé and Cainiao aim to boost online shipping in China.
As the real world is increasingly linked to the web, a press release says, innovative companies around the world need to look at New Retail and seamlessly merge customers' online and offline experiences. Back in June 2017, Nestlé made a push to improve customers' shopping experiences.
