Sir Mary, Nau media and Sunrise present "Full-Page-Takeover" advertising format
Nau media AG, in collaboration with Sunrise and the media agency Sir Mary, is introducing an innovation in the digital advertising market: The first full-page takeover on Nau.ch presents the website entirely in Sunrise’s brand design—right down to the branded cursor.
Nau media AG is opening a new chapter in the digital advertising market: Nau.ch is the first website in Switzerland to implement a full-page takeover. The innovative advertising format makes it possible to present the entire website with the look and feel of a single brand.
On Wednesday, Nau.ch was presented entirely in the Sunrise design. The special feature: even the cursor appears with the Sunrise logo, making the brand world not only visually tangible, but also tactile.
"With the full-page takeover, we create a stage for brands that guarantees maximum attention and arouses emotions," explains Timon Grüssi, Senior Key Account Manager at Nau media AG.
The new premium advertising format can be booked exclusively via Nau Advertising. This gives advertisers the opportunity to place their brand prominently and effectively in the editorial environment of Nau.ch - embedded in a journalistic environment with high reach and credibility.
