MSM.digital implements the loyalty campaign "Animal Planet" for Migros
Migros has selected the German full-service marketing agency group MSM.digital as the lead digital agency for its current customer loyalty campaign. Since March 2019, MSM.digital has been responsible for the concept and implementation of the digital sticker campaign, which will run throughout Switzerland from August 13 to September 30 in three languages: German, French, and Italian.
The idea behind the current "Animal Planet Mania" is simple: for every purchase over CHF 20, customers and their children receive stickers that they can collect in a sticker album. The album is free for members of the Migros Family Club Famigros. In 40,000 of the sticker packs, participants will find golden stickers for free family admission to one of 21 Swiss zoos. The campaign was created by PPI Worldwide, Spick, Discovery Channel, Animal Planet and Migros. MSM.digital is responsible for the complete digital implementation of the campaign and the associated website as well as the augmented reality production. The Circle of Trust project management group is responsible for harmonizing and interlinking the analogue and digital components.
The interactive website includes content such as videos and browser games and teaches young sticker collectors about exciting animal worlds from all five continents in a fun way. The aim of the campaign is to raise awareness and educate adults and children about native, exotic and endangered animal species.
MSM.digital has programmed and designed an in-app AR solution with videos and interactive AR content that brings 20 scannable sticker animals to life in the Migros Play app when you hover over them with your smartphone (you can find an example video here). here). Maic Ungermann, Managing Director at MSM.digital Nordics and responsible for customer care at Migros, says: "We succeeded in making educational content an experience through entertaining digital solutions such as AR, web, app and gamification. In addition to the print media stickers and album, we have contributed dynamic, interactive content that creates a greater incentive to engage with the campaign and shop at Migros."
