Mona and Mateo for Swisscom: "Simply safe"
The creative agency Mona and Mateo presents its first campaign for Swisscom. With the tagline «Simply Secure,» the campaign uses exciting action scenes to show how invisible cyber threats are fended off.
The creative agency Mona und Mateo is staging the complex topic of digital security for Swisscom in a way that is effective for the public. The new campaign is based on Swisscom's strategic realignment with the claim "Discover what you can do" and now brings this vision to life.
At the heart of the campaign is the message that Swisscom actively supports its customers with digital security. To this end, abstract cyber threats such as hacker attacks or identity theft are visualized in dynamic action scenes and their defense is demonstrated. Security solutions such as beem enable business customers to move confidently and securely in the digital world.
"Cybersecurity is an issue that affects us all. With this campaign, we want to show that we are not leaving our customers to fend for themselves, but are actively protecting and empowering them," explains Sandra Kollinger, Senior Communication Manager at Swisscom.
The high-quality films and supplementary reminders and cut-downs ensure maximum reach across all channels. On posters, the protagonists appear in confident poses, protectively surrounded by a glowing Swisscom security aura.
