Modular CMS solution for Feldschlösschen's sweepstakes promotions
With a CMS solution developed by Valencia Kommunikation and Cab Services, the Rheinfelder Brewery will be able to run sweepstakes promotions more easily and effectively in the future.
Feldschlösschen regularly uses cross-channel promotions in which onpack prize codes are redeemed online. To simplify this in the future, Valencia Kommunikation, in collaboration with its subsidiary Cab Services, developed a modular CMS solution that can be adapted to campaign-specific needs. Microsites can be created easily and managed in a straightforward manner. The solution also includes options for generating and managing winning codes, a connection to the usual social media channels and provides precise statistics for monitoring success.
Two promotions have already been realized with the new CMS solution: The "Grill and Win" promotion anchors the Feldschlösschen Original brand in the "summer barbecue" occasion, appeals to all barbecue and beer lovers in Switzerland, and thus ensures more sales. Several million winning codes were generated for the promotion by Feldschlösschen Original and promotion partner Bell. In addition to a function for checking the winning codes, the promotion's microsite offers additional content such as barbecue tips, thus providing users with relevant added value. Valencia also designed the promotional packaging on the Feldschlösschen containers, an on-pack leporello for the Bell products as well as matching advertisements.
The Feldschlösschen Braufrisch brand's summer promotion "Join the Brew Crew" appeals to a young and music-savvy target group. At the same time, it strengthens the positioning of Braufrisch as a beer for curious beer lovers and connoisseurs. A quiz was therefore integrated into the specially created promotional microsite, in which participants can prove their brewing knowledge and qualify for the main prize "Live Brewing": a brewing course that takes place at a music festival and in which the winners make their own beer together with a real master brewer. In addition to the integration of the visuals, also designed by Valencia, on the packaging, various spots and moving image banners were also created for the online communication.
Responsible at Bell: Micha Roth Responsible at Feldschlösschen: Jérôme Rueff, Thomas Egger, Dominique Zingg, Flavio Biribicchi. Responsible at Cab Services: Manuel Bloch (Head of Project Management), Peter Pohlmann (Project Manager Digital), Eugen Fritz (Web Developer), Thomas Bieli (Web Developer), Markus Gehrig (QS). Responsible at Valencia Communication: Michael Gerber (Head of Client Service), Tommy Schilling (Creative Director), Gianna Burghartz (Art Director) Sebastian Refardt (Senior Copywriter), Emanuel Plüss, Patrick Hublard and Yves Bucher (Polygraphy), Iraklis Hungerberg, Esther Weber and Melanie de Roche (Consulting.)
