Möbel Pfister offers its assortment now also on Galaxus
Möbel Pfister is now represented on the Galaxus.ch online store with approximately 10,000 items. By the end of the year, the product range will be expanded to 20,000 items.
As early as June 2018, Pfister CEO Matthias Baumann let slip in an interview with Schweiz am Wochenende that the company would soon be working with "a well-known Swiss online marketplace" (Werbewoche.ch reported). The assumption that this is Galaxus has now come true. "Expanding our online business to new platforms is an important step for us. We see a lot of potential in the Galaxus marketplace model and are therefore convinced that this additional sales channel is a good complement to our furniture stores and our own online store," says Baumann.
Möbel Pfister's online growth rates are around 30 percent compared to the previous year. Measured in terms of total sales, this share is currently in the high single digits - and rising. Möbel Pfister - with around 40,000 articles the largest online supplier in the furnishing sector in Switzerland - has already completely revised its own online store Pfister.ch in August. With the use of moving mood images and videos in the web store, the Swiss furnishing company is taking an innovative approach for the industry.
Möbel Pfister rates the area of digitalization as one of the most important factors for entrepreneurial success. "We see great opportunities in digital development and have already implemented various projects. This applies not only to the online area, but also to projects involving the digitization of the entire value chain - from the automated high-bay warehouse at our headquarters in Suhr to the Assist info terminals in our stores and the equipping of home advisors with tablets to respond even more professionally to customer wishes. In this context, the optimal dovetailing of stationary business and online business continues to be central for us," emphasizes Matthias Baumann in a statement. (hae/pd)
